The Unselfish Guide to Self Promotion Super Book Review
Jorge Olson’s, “The Unselfish Guide to Self Promotion,” is a rare find among the multitude of self-help success books. This is not an “all about me” book like most others you will find on the market. Olson’s book takes you to a new adventure of self awareness in family, in life and yes, in business. Instead of just doing shameless self promotion in the traditional way, Olson will show you through life lessons that have catapult him to great success, happiness and self realization in business and in family.
I must admit that I approached reading “The Unselfish Guide to Self Promotion” with some apprehension. But, the title intrigued me enough to see if Olson could pull off the melding of these two utterly opposing thought processes … “unselfish” and “self promotion.Jorge Olson grew up in Mexico across the border from San Diego, California. In his first few pages you will find wonderful wisdom from life stories while growing up in the Tijuana border. Here, Olson set the tone for the remainder of the book by delivering his own “theory of relativity.” Yes, everything is relative based on one’s perspective, position in life, wants and needs. “Unselfish” means taking the time to understand that what’s relative to you can be quite different to each individual.
With the true meaning of “unselfish self promotion” being established in Part One, Olson devotes Part Two to delivering solid guidance and lessons to apply unselfish self promotion in every segment of your life – business, personal and community service. Again, stories and examples from Olson’s life prove to the reader that his approach is not only doable, it is truly a pathway to achieving one’s full potential – and doing so with integrity and caring for those around you.
Olson wraps up the book in Part Three with a comprehensive “toolkit” of advanced strategies to promote, market and network your way to selling yourself wherever you choose take your career and life. These are solid, proven strategies that target establishing a presence on the Internet right through to the in’s and out’s of public relations. Readers will find Olson’s insights into social networking on the Internet nothing short of cutting edge as it’s the new “place to be” for establishing connections and discovering unlimited and unique opportunities.
Take some time away from today’s stressful headlines on the economy and global challenges and spend some unselfish time on yourself. “The Unselfish Guide to Self Promotion” will not only give you a better handle on what’s “relative” to you, it will set your thinking and behavior in such a way that you will achieve all you want by helping others achieve that they want.
Jorge S. Olson is an author, speaker, trainer and entrepreneur. He made it to CEO at the age of 28 and has worked with small companies and fortune 500 enterprises helping them with sales, marketing and strategy. You can find his books The Unselfish Guide to Self Promotion and Build Your Beverage Empire on Amazon.com
Neil Ducoff is author of “No-Compromise Leadership” (DC Press/January 2009), and CEO of Strategies, a Connecticut-based training and coaching company that teaches leaders and organizations how to live the no-compromise mantra. During 38 years as a coach, speaker and author, he has gained respect for his innovative growth solutions that can make the difference between success and failure for today’s business leaders, and are setting the tone for cultural transformation, changing paradigms and the new standard for success in a changing world.
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