The undercover act of accumulating fridge magnets
There is something that pushes people to put full color fridge magnets everywhere on their fridges?
This newly arisen social development is reflected in the needs of two willing parties – businesses and householders. One wants to increase the things they do…the other, to have contacts handy when they look for things.
So, fridge magnets have become a most popular collectable
It all began with simple, one colour magnets and has grown to the colourful and shapely fridge magnet extravaganza that adorns the refredgerators of the world.
Promotional fridge magnets are a fantastic means to reach prospects and customers! Whatever you’re selling; a fridge magnet with your branding, your company’s logo, motto and sales message on a home fridge or office filing cabinet is a marvellous place to be.
As personalized ‘tokens of goodwill’ they go about their work day and night; that’s why companies use them. They capture the favour of the buying public.
Naomi Klien spoke in her book “No Logo”, of the increasing commercialization of “space”. What was before without value now has a business or economic value, with a price to be paid. Now, if it’s a “space” and people see it, then it has a commercial value and businessmen may be prepared to pay a price to exploit that space.
Where our fridges were once pristine, uncluttered, spaces unfettered by commercial subject matter, they are today, the heart of family life. After all, there is nothing more fundamental to the functioning of Western families than the fridge.
In a time challenged world the need to have information handy – at the tip of one’s fingers, is appreciated. So now, the fridge carrys the magnet for the plumber, the local politician, the electrician, the local butcher, the car mechanic and many more. And underneath all these magnets are the bills to pay, the school notices, notes to loved ones and what ever else fills the life of the family.
So now the fridge has also become the family’s filing system as well.
And so the fridge magnet love affair has been set in a marriage that shows no sign of disappearing. Consequently, for those amongst us, who hoard promotional fridge magnets, you can be assured of a ample and free flowing supply of magnets forever.
