Manage Company Sales Using Visual Mind Mapping
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Successful sales of a company’s product are usually the driving force behind the company’s continued growth. As such, companies routinely find it important to set aggressive sales targets for their sales teams, and monitor individual members’ progress along these goals. There are many tools available to company owners for keeping track of how well individual sales team members are selling. However, few, if any, contain the unique advantages for tracking information found in Visual Mind Mapping. With Visual Mind Maps, company owners can easily view sales numbers for a given time period in one intuitive, colorful, and spatially formatted diagram. This diagram, because of its non-linear layout and visually stimulating components, makes processing and conceptualizing the information contained in the map much simpler. Company owners can, thus, use Visual Mind Mapping to determine strong versus weak sellers, as well as what volume of their product is being sold.
What are Visual Mind Maps and How Are They Created?
A Visual Mind Map is “a means of organizing information that allows individuals to create diagrams, pictures, and other graphic visuals in order to show the relationship between ideas or other types of information”.1 With a Visual Mind Map, the creator makes use of colors and symbols to construct the map and represent his or her ideas in a non-linear format. When creating a Visual Mind Map, the individual usually begins by showing the key concept or main topic of the information as a graphic image, located in the center of the map. Any themes surrounding the main idea are shown on “branches” that are attached to the central topic. Subsequent themes of less importance are then attached to these branches using “child branches”, and so on. The resulting diagram is a “map” of the ideas and information presented that includes the images, visual graphics, and colors the individual associates with each of the themes and ideas.
Using a Visual Mind Map to Track Monthly Company Sales
A company owner wants to track how well his sales team is doing on a monthly basis. He decides to make a list of each team member’s actual versus target sales using a Visual Mind Map. He begins his map by first placing a graphic representing company sales in the center of the map. He then lists the names of each member of the sales team on “branches” that are attached to the central graphic. Next to each member’s name, the owner may list his or her actual vs. target sales for that month. The owner makes sure to use pictures and other graphics throughout the map to clearly designate high performing sellers from low performing sellers, as well as make the map easier to conceptualize. When the owner has completed his map, it closely resembles the attached Mind Map diagram.
Improving Company Sales With the Visual Mind Map
As a result of his Visual Mind Map, the owner now has a way to easily and efficiently track company sales from month to month. In addition, he can also see who among his sales associates is consistently meeting his or her sales targets and who is not. Every sales team member, from highest to lowest performer, as well as their respective sales numbers, is neatly mapped out for the owner in one snapshot diagram. The owner can therefore, better improve company sales through motivating his sales team with incentives for exceeding their current sales. The owner may even want to represent the incentives team members receive on future Visual Mind Maps by listing a star or ribbon next to the team member’s name. By using a Visual Mind Map, the company owner finds he is able to manage his company’s sales, assess sales team members’ performances, and improve sales numbers simply and creatively.
- Farrand, Paul; Hussain, Fearzana and Hennessy, Enid (May 2002). “The efficacy of the ‘mind map’ study technique”. Medical Education 36 (5): 426–431.
