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Get Your Fitness Bootcamp In Gear

January 4th, 2010
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Are you looking to build your roster of private clients? Is your personal training business in need of some extra cash? Consider creating a fitness bootcamp and buff up your business.

Bootcamps are excellent ways to turn on new clients to your services and increase your profits.

Fitness bootcamps offer potential clients the opportunity to pay a set fee to workout with you and other participants for a set period of time. The idea is to get as many people as possible into your program. Yes, you’ll make more money that way. But even more importantly, you might entice many attendees to sign up with your personal-training business. And that is the beginning of your busy schedule.

Decide First, is a Fitness Bootcamp Right for My Business?

Not all personal trainers will benefit from starting their own fitness bootcamp. It could be that you prefer one-on-one training, and have less interest or skills in large groups. Maybe you can only take on a limited number of clients at a time.

Perhaps you don’t have a large enough facility, or you can’t afford to rent a big enough space, to host a fitness bootcamp. Although, you can always do it outdoors and save a ton of cash.

At the same time, if you’re even considering a bootcamp, it’s a stellar way to boost your personal training business fast by creating huge opportunities for more clients and income.

What Kind Of Bootcamp Do You Want To Run?
Once you evaluate the importance of fitness bootcamp then you must decide what you’re bootcamp will be about. Will your fitness bootcamp run for an entire day, or will it meet in the morning? Will you limit the number of participants, or will you leave enrollment open? Will you concentrate on cardiovascular exercises, strength-training, flexibility drills or all three? Think about what people want and how you want to set up the program to help them in the best way.

Do You Want Your Bootcamp To Run Year Round Or Every So Often?
Figure out if you want to run your bootcamp as an ongoing program or just a special offer. Some personal trainers hold bootcamps once a year, while others run them every month.You can also rotate the bootcamp focuses, so one month a bootcamp will be devoted to strength training, and the next cardiovascular fitness. Once you’ve rotated through different bootcamp programs you can just start again.

Doing bootcamps all year long may be a great way to boost business. Yet remember it can also take a good deal of effort. You’ll have to decide whether the potential financial rewards outweigh the work. Personally I think leveraging your time by training multiple clients at once outweigh the work involved.

Do You Need Help Running Your Bootcamp?
When you first start your fitness bootcamp, you may not need to hire additional staffers. But as your bootcamps grow you will need additional help.

You may need front-office help to assist you with collecting payments, medical forms and waivers. Or maybe you need additional trainers to handle an overflow of participants. Just make sure to put the same care into hiring staffers for your bootcamps as you would when hiring employees to work with your main personal-fitness business.

How you start and run your bootcamp is up to you, but just remember that marketing your bootcamp is as important as coming up with the perfect workout.

Ready to make more cash as a Fitness Professional?

Six-figure jobs in fitness exist. You just need to know where to look and how to market yourself.

Proven fitness marketing strategies are key in having a thriving Personal Trainer Business.

Want more expert advice on growing your fitness business. Check out these nutrition info articles.

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