How to have your company’s products green marketing ready
`Will green products save the planet?
Sustainably produced products and their need for commercialization may be a solution to an escalating world population, increasing global resource constraints, and the imperative to decarbonize our economy.
With the warning signs abounding if we do not achieve this, then we will, at some time in the near future, “hit the wall” . With the force of a moving freight train, this fashionable green products wagon is accelerating. If you’re an early adopted of green you’ll benefit in the long run.
Despite the Global Financial Crisis, green products are still important to consumers. But the need for thrift is putting a dent in sales of pricier green products. Nevertheless, for green products that are priced well against conventional products, there is a great marketing opportunity.
The steps to being greener
Whether a product is green is the result of either product or process attributes that are good for the planet. Where the procedure of making the merchandise may have been re-designed to have lower environmental impacts than with earlier processes, or in comparison with competing merchandise, this is a process related statement. When we look at product attributes, they are usually prominently labeled with phrases like unbleached, dye-free, chemical free, organic, made from sustainably managed forests and recycled just to give a few of the thousands of statements that can be made.
When going to market, only ever tell the truth. As an example, if you green print, what do you do that is green and allows you to say that? Do you use green electricity, Forest Stewardship paper, recycle water and many other materials, have on going program for improvement, etcetera?
Green products are environmentally friendly products. Green products do not occur by accident, they are green because they are created using sustainable design principle. If you intend to engage in green marketing, establish your environmental credentials – be aware, this is a time consuming task, then and only then should you engage in green marketing.
Don’t forget why we are doing this; because these environmentally responsible products are better for the environment and better for your welfare…and it will give as a better chance to avoid “hitting the wall”.
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