Business Strategies, marketing planning and consulting

There is something that pushes people to put full color fridge magnets everywhere on their fridges?

This newly arisen social development is reflected in the needs of two willing parties – businesses and householders. One wants to increase the things they do…the other, to have contacts handy when they look for things.

So, fridge magnets have become a most popular collectable

It all began with simple, one colour magnets and has grown to the colourful and shapely fridge magnet extravaganza that adorns the refredgerators of the world.

Promotional fridge magnets are a fantastic means to reach prospects and customers! Whatever you’re selling; a fridge magnet with your branding, your company’s logo, motto and sales message on a home fridge or office filing cabinet is a marvellous place to be.

As personalized ‘tokens of goodwill’ they go about their work day and night; that’s why companies use them. They capture the favour of the buying public.

Naomi Klien spoke in her book “No Logo”, of the increasing commercialization of “space”. What was before without value now has a business or economic value, with a price to be paid. Now, if it’s a “space” and people see it, then it has a commercial value and businessmen may be prepared to pay a price to exploit that space.

Where our fridges were once pristine, uncluttered, spaces unfettered by commercial subject matter, they are today, the heart of family life. After all, there is nothing more fundamental to the functioning of Western families than the fridge.

In a time challenged world the need to have information handy – at the tip of one’s fingers, is appreciated. So now, the fridge carrys the magnet for the plumber, the local politician, the electrician, the local butcher, the car mechanic and many more. And underneath all these magnets are the bills to pay, the school notices, notes to loved ones and what ever else fills the life of the family.

So now the fridge has also become the family’s filing system as well.

And so the fridge magnet love affair has been set in a marriage that shows no sign of disappearing. Consequently, for those amongst us, who hoard promotional fridge magnets, you can be assured of a ample and free flowing supply of magnets forever.

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For a little more than 30 years, I’ve been priviledged to help small and large business owners alike get their companies noticed. During that period, I worked in a number of positions in both New York as well as Florida, and at some point during my career I have done essentially everything you can imagine in this line of work. Please see my bio page for more information.

When I decided to start my own firm in 2001, I did so with the intention of building my business unlike 95% of the advertising, public relations and/or marketing firms you run across. By that I mean the main focus of my business is specializing in out-of-the-box marketing.

Most business people don’t realize it, but there are numerous ways companies can market their business besides just doing traditional advertising – whether it be advertising on TV or the radio; or in a newspaper, magazine or trade publication. When you do advertise in the more traditional mediums, there are many, many things you can do to stand out from the crouwd. Actually the best thing to do is find a venue where your competition is not advertising and put your money into that particular medium rather than joining the crowd, and we have the experience to help you do just that. With experience in everything from News Releases to Website Copy Content we know how to get your business off the ground.

That tip is part of what I do in consulting services to businesses, large and small, to help them create greater public awareness, build an even stronger, positive image than they may already have with the community and/or in their industry, and provide (and help them implement) strategies to enhance their bottom lines. But don’t take my word for it. Look at the testimonials on this site. Check out my completely free articles available on my website; they’ll help you get started on your way to building your own business in no time. Then make a decision for yourself.

Even though a substantial part of my business is copywriting and consulting, make sure to check my website to see the list of services that I offer in addition to. You’ll find more than 20 types of advertising, PR, and marketing initiatives that will help your business expand its catalogue of clients.

Please come back to my Website often…because it is always changing. In the next few months, we’ll be adding additional features to our website, which will be designed to help you improve your business through out-of-the-box- marketing strategies that will give your business the competitive edge you need. Please stop by my website’s contact page to see how to contact me. Your best bet is to reach me by e-mail. Please look around and see if I have any options you might like.

Thanks for stopping in at Dale W. Hutchings, APR, PR, MARKETING & ADVERTISING…a business built on creative copywriting, outstanding marketing consulting services…and more. Be sure to give me a call, or shoot me an email if you have any questions about Publicity Writing in the Tampa Bay Area.

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