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Posts Tagged ‘audience’

The Power of Blogging

February 1st, 2010
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If you have never heard of blogging before, then you must be somewhat new to the internet. Blogs today are scattered all over the internet. Blogs refer to online journals where people express their feeling through writing. In general, you will be able to find independent ideas and thoughts from various authors. Blogging gives people the opportunity to write about their pursuits and what they do in their free time, as well as interact with an audience on a larger scale.

There are a number of different factors that have caused blogging to become the fashionable trend that it is right now. A frequently quoted reason is due to the fact that they are well-favored in the eyes of the search engines. The main issue here is the refresh time, the time in which content is renewed and fresh posts are made. Search engines are looking for this. The regular content refreshment can be said to serve as food for the search engine spiders. Another factor is due to the ease and simplicity in setting up a blog as your site. If you are in the situation where you need to get yourself a site as soon as possible, but you know nothing at all about HTML or those other coding stuffs, then don’t hesitate to use a blog. You do not really need to create websites or any programming language. The third factor is owing to the phenomena of market reach. You will be able to reach your audience in a way that you could not do otherwise.

You can blog anytime, regardless of how good or skilled you are at writing. Just even immersing yourself in the realm of blogging for a small moment will cause you to understand the immensity of the art, thus why it is so frequently used in the endeavors of online marketing. But, don’t be mistaken into imagining that a blog will bring you in tons and tons of cash right from its inception.

The streams of income that come with blogging that differentiate it from other means are mainly as follows:

1. Selling a spot to people looking for ad space. There are a great variety in the types of advertisements you could sell. You can do this greatly if you have a blog with high PR and a lot of traffic.

2. Include affiliate links in your posts. Let your visitors have some great affiliate product recommendations that they would be interested in and you might be able to earn yourself some sales.

3. The easiest income stream that is widely used by many is to have some Adsense ads within your blog. When people reading your blog happen to click on some Adsense ads, it’s instant money for you.

Not having a blog will be devastating for you if your competitors are using some in their campaigns. Your opponents might be reaching tons of customers just by having a blog. Get the word out, keep in touch, and let your market know all about what you have to offer by getting yourself up and blogging.

Blogs are something very important that you should always have in your business arsenal. The needs of customers today has changed a lot from how it was a while ago. Customers want to be able to communicate with you and be a part of the decisions in your business. A path of interaction on your blog is formed through the use and posting of comments by ardent readers. Blogs will be around for the years to come so it may be a smart decision to start blogging now. If you would love to get knowledge on how you may build up a blog and online business empire at zero cost, then you simply need to check out about the Zero Cost Profits Bonus as soon as possible together with the Zero Cost Profits!

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Live Performance Promoters – Encouraging Contact

July 4th, 2009
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For a promoter starting out they have to work hard and on a budget to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are just some of the tools promoters use to fill small venues or club nights. Building a loyal following from grassroots is no easy task. Considering the amount of effort that can be required to fill even the smallest of venues it is surprising that very few promoters capitalise on their efforts and use the actual event to maximise the opportunity to encourage further audience contact.

For a small outlay online surveys can be set up to provide the promoter with feedback and the opportunity to maintain an on going relationship with their audience. Using online Survey Software a promoter can now quickly and easily create an online survey.

With an online survey a promoter can find out exactly:-

  • who attended;
  • what persuaded them;
  • what they thought of the event;
  • would they expect to attend again;
  • would they recommend future events to their friends.

A good way to ensure a good response is to have a supply of business sized cards that are marked clearly with a slogan like “Feedback”, “Your opinion counts”, “Tell us what you thought”. On each card a web address will point either directly to the survey or to a website where a link to the survey can be placed. Cards can be issued at the entrance along with the tickets, or handed out among the audience and if they are made the size of business cards they will be small enough to be stick in a pocket, purse or wallet. It may not even be necessary but a small incentive wouldn’t harm the response rate perhaps the chance to win a free guest pass for a future event, a signed CD or T shirt.

Using the results from online surveys the promoter is able to:

  • Obtain a profile of the audience
  • Gauge the overall success of the event;
  • Measure the effectiveness of different promotion;
  • Receive feedback on the venue and facilities;
  • Receive feedback on the act;
  • Promote on a one on one basis;
  • Build a targeted database for future events;
  • Build a loyal audience;
  • Link to merchandise and other promotions.

Considering the effort that it takes to promote an event and the little extra effort required in using online surveys to encourage further contact and all the immediate and long term benefits that will bring – it really couldn’t be any easier.

The following sample survey shows the feedback that could be used for a breaking band. It not only gathers valuable feedback, but continues to promote the band, their CD and gives the opportunity to encourage further contact.

Sample Feedback Survey

To view the summary results of the survey: Sample Survey Results

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Maintaining A Relationship with a Live Audience

June 28th, 2009
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Many promoters starting out have to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are some of the methods promoters can use to try and attract people to venues or club nights. Building a loyal following from grassroots is no easy task. It can take a great deal of effort to attract enough people to fill even the smallest of venues and that effort should not be wasted and the actual event used to establish a relationship with the audience that will continue beyond the end of the evening.

For a small outlay online surveys can be set up to provide the promoter with feedback and the opportunity to maintain an on going relationship with their audience. Using online Survey Software a promoter can now quickly and easily create an online survey.

With an online survey a promoter can find out exactly:-

  • who attended;
  • what persuaded them;
  • what they thought of the event;
  • would they expect to attend again;
  • would they recommend future events to their friends.

A way to ensure a good response is to have a number of business sized cards that are marked clearly with words like “Feedback”, “Your opinion counts”, “Tell us what you thought”. Each card would have a web address pointing either directly to the survey or to a website where a link to the survey can be placed. Cards can be issued at the entrance along with the tickets, or handed out among the audience and if they are made the size of business cards they will be small enough to be stick in a pocket, purse or wallet. It may not even be necessary but a small incentive wouldn’t harm the response rate perhaps the chance to win a free guest pass for a future event, a signed CD or T shirt.

Using the results from online surveys the promoter is able to:

  • Obtain a profile of the audience
  • Gauge the overall success of the event;
  • Measure the effectiveness of different promotion;
  • Receive feedback on the venue and facilities;
  • Receive feedback on the act;
  • Promote on a one on one basis;
  • Build a targeted database for future events;
  • Build a loyal audience;
  • Link to merchandise and other promotions.

Considering the effort that it takes to promote an event and the little extra effort required in using online surveys to encourage further contact and all the immediate and long term benefits that will bring – it really couldn’t be any easier.

The following example shows the feedback that could be used for a breaking band. Not only does the process collate good feedback it also continues to promote the band, their CDs, downloads and gives the opportunity to encourage further contact.

Sample Feedback Survey

To view the summary results of the survey: Sample Survey Results

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

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