Back links – a beginners guide
There is no point in creating a website unless you have thought about how you are going to get visitors. It doesn’t matter what content you intend to put on your web pages there can only be one reason for a web pages existence and that is to get people to visit it. You want the majority of visitors to come from search engines. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.
Search engine incomes are directly related to the number of relevant results they present to their users. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. User loyalty directly translates to a stronger brand and higher revenues for the search engines. The search engine objectives are very similar to the ones you should set for your web pages.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.
So how do you do this?. There are two methods that you can use. You can submit high quality content to the web or you can use advertising often called Pay Per Click (PPC) or in the case of Google ‘adwords’.
As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. Searches always begin with the entry of a keyword or phrase into the ‘search box’. The keyword entered by the user causes the search engine to search its indexes for the most accurate and relevant web pages. The search engines decision about what pages to display in the results are based upon two key factors relevance and authority.
Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.
Back links are the number one priority you should focus on in web page optimisation.
Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. Browsers who discover and click on back links containing keywords associated with their interests will be directed to your web pages. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Whilst all back links are of value some are more valuable than others.
The search engines give authority to web pages which can be passed on to your web pages through the back links.The more authority a web page has the more authority is passed on to you.
