Add More Products To Your Catalog With Affiliate Marketing
Selling More Music With Affiliate Marketing
Musicians are naive today when they think they have created a long term business plan by selling CD’s and playing some local events. This is like backwards running. This has been the traditional model of music marketing and sales strategies created by major labels over the past century and it did work pretty good. This system has created everyday artists like Elvis and Willin Nelson. New age pop stars like Jay-Z and Bon Jovi have used this type of sales process.
Musicians need a real business as that disc does not provide any long term value. The ideal situation would have musicians creating a catalog filled with backend products, upsells and cross sells, getting their fans prepped to take full advantage of their credit card limits. This creates a strong business and allows for elements of lifestyle design.
Smaller and indie bands can not do this. They do not have a back catalog and have a hard time funding the recording of a few solid tracks to burn on a disc. They are also in a hard spot to manufacture thousands of CD’s and hundreds of t-shirts, hats and other merchandise items.
Fogetting having a ton of stored products, the next great idea to add income to your bottom line while giving value to your customers is with affiliate marketing. The solution is affiliate marketing.
In lamen’s term, affiliate marketing is telling somebody about a service and getting some form of compensation if someone decided to buy the item. The leader in affiliate marketing was Amazon, who grew instantly through an army of affiliates. This lead to the company growing by leaps and bounds in just a short period of time.
Bands have the ultimate opportunity to create a gigantic backend by recommending products to their core fans. Bands have a high influence over their fans, the people that come to their shows and believe in their words and actions. Bands can start small, joining a program like Amazon Associates and selling music from bands and groups they like. Who wouldn’t like it if Jay-Z send you an email saying he was in love with the new Miley record and he is a link to get it.
Taking this to the next level would be to recommend music instruments, concert tickets, clothing and other cool aspects of being in a band. This creates a strong physical bond with your fans. If you give your fans more of what they need and become a resource, you will win.
The next time you are getting ready to launch a campaign, think about using affiliate marketing to bolster your online music marketing and your overall sales. You can easily see your stats, promote links, manage accounts and see how much money you have maid. The result is the ability to put some cash in the band’s bank account and give your customers more value. This is a win-win situation.
