A Website Survey – No Beating Around the Bush
Webmasters have access to free tools such as Google’s Analytics that will provide them with detailed information on the number of website visitors, what pages have been accessed and the length of time visitors have spent accessing the website.
However, despite the vast amount of detailed information that can be collected what will always be missing is information that will tell the webmaster exactly what the visitor was thinking. Did they like or dislike the site? Was the layout easy to understand or just plain confusing? Did they find it easy to navigate and maybe the most important thing, did they find the information they wanted?
A website may be generating sales but why are some people that visit the website not buying anything? Was it because they didn’t like what was being offered or they couldn’t find what they wanted?
Using online surveys webmasters have a simple and accurate method of answering these types of questions. Direct feedback from the website visitors cuts to the chase, no need to guess, just ask the visitors themselves how they found the site and if they found what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they reach the website?
- Are they interested in the website for business or pleasure reasons?
- Was the information they were looking for found on the website?
- How easy did they find navigating the website?
- Would they recommend the website?
A good website survey will be concise and will collate information that once analyzed will provide valuable information to help improve the website.
Another alternative to a traditional survey is to embed one or two survey questions within the website after specific procedures. For example at the end of the registration process the visitor can be asked if they found the procedure quick and easy; after ordering an item they could be asked if they found the ordering procedure and payment methods to their liking. To ensure that the questions don’t become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey
